1. Introduction
Your Pay Per Lead ABN 53 665 524 818 ("we", "us", "our") operates the website yourpayperlead.com and provides pay-per-lead generation services to Australian businesses. We are committed to protecting the privacy of your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
This Privacy Policy explains how we collect, hold, use, and disclose your personal information when you use our website, services, and platform.
2. What Personal Information We Collect
We may collect the following types of personal information:
- Identity information: Full name, job title, business name, ABN/ACN
- Contact information: Email address, phone number, business address
- Business information: Industry type, lead volume requirements, budget range, CRM system used
- Technical information: IP address, browser type, device information, pages visited, referring URLs
- Communication records: Emails, support requests, form submissions
- Lead data: Information submitted by prospective customers through our advertising campaigns, including name, email, phone number, and enquiry details
3. How We Collect Personal Information
We collect personal information through:
- Our application form when you apply for access to the platform
- Contact and enquiry forms on our website
- Direct communications (email, phone, chat)
- Lead generation advertising campaigns (Meta Ads, Google Ads)
- Cookies and similar tracking technologies on our website
- Third-party integrations (CRM systems, analytics providers)
4. Purpose of Collection
We collect and use your personal information for the following purposes:
- To provide our pay-per-lead services and deliver qualified leads to your business
- To process your application and onboard you to our platform
- To communicate with you about our services, account status, and lead delivery
- To improve our services, website functionality, and lead quality
- To comply with legal obligations and regulatory requirements
- To send you marketing communications (with your consent)
- To manage billing, invoicing, and payment processing
- To prevent fraud and ensure the security of our platform
5. Disclosure of Personal Information
We may disclose your personal information to:
- Our clients (lead buyers): Lead data is shared with businesses who have subscribed to receive leads in the relevant industry vertical
- Service providers: Cloud hosting, email delivery, CRM integration, payment processing, and analytics providers
- Advertising platforms: Meta (Facebook/Instagram), Google, and other advertising networks for campaign optimisation
- Professional advisors: Accountants, lawyers, and business consultants
- Government authorities: Where required by law, regulation, or court order
We do not sell your personal information to third parties for their own marketing purposes.
6. Overseas Disclosure
Some of our service providers may be located outside of Australia, including in the United States and the European Union. Where we disclose personal information overseas, we take reasonable steps to ensure the recipient complies with the APPs or is subject to a substantially similar privacy regime.
Key overseas service providers include:
- Cloud hosting and infrastructure services (e.g., AWS, Google Cloud)
- Advertising platforms (Meta, Google)
- Email and communication tools
7. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to:
- Remember your preferences and settings
- Analyse website traffic and user behaviour
- Deliver targeted advertising and measure ad performance
- Track conversions from our advertising campaigns
You can manage cookie preferences through your browser settings. Disabling cookies may affect the functionality of our website.
7.1 Meta Pixel
We use the Meta Pixel (formerly Facebook Pixel) to measure the effectiveness of our advertising campaigns. The Meta Pixel may collect data about your browsing activity on our website, which is used to deliver more relevant advertising and to measure ad performance.
7.2 Google Analytics
We use Google Analytics to understand how visitors interact with our website. Google Analytics collects information such as pages visited, time on site, and traffic sources. This data is aggregated and anonymised where possible.
8. Data Security
We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification, and disclosure. Our security measures include:
- Encryption of data in transit (SSL/TLS) and at rest
- Access controls and authentication requirements for our team
- Regular security reviews and vulnerability assessments
- Secure server infrastructure with reputable cloud providers
- Staff training on data protection and privacy obligations
9. Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Specifically:
- Client account data: Retained for the duration of the business relationship plus 7 years
- Lead data: Retained for up to 12 months after delivery, unless extended by client agreement
- Application data: Retained for 2 years if not approved
- Website analytics: Retained for up to 26 months
10. Your Rights Under the Privacy Act
Under the Australian Privacy Act 1988, you have the right to:
- Access: Request access to the personal information we hold about you
- Correction: Request correction of inaccurate, incomplete, or out-of-date personal information
- Complaint: Lodge a complaint if you believe we have breached the APPs
- Opt-out: Unsubscribe from marketing communications at any time
To exercise any of these rights, please contact us using the details below.
11. Direct Marketing
We may use your personal information to send you marketing communications about our services, updates, and industry insights. You can opt out of marketing communications at any time by:
- Clicking the "unsubscribe" link in any marketing email
- Contacting us directly at the details below
We will process your opt-out request within 5 business days.
12. Complaints
If you believe we have breached the Australian Privacy Principles, you may lodge a complaint by contacting us at the details below. We will investigate your complaint and respond within 30 days.
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on this page with a revised "Last updated" date. We encourage you to review this page periodically.
14. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us: